Heidi Shalev

Vice President, Marketing, Communications, & Engagement, ARC


Ms. Shalev is the Vice President of Marketing, Communications, & Engagement for ARC, driving innovative healthcare marketing strategies. In her role, she oversees the marketing, PR, creative, web, and customer service teams, and is a co-lead for the ARC MyChart patient portal. She is responsible for brand management, strategic marketing, advertising, communications, media and community relations, physician relations, and patient engagement. Prior to joining ARC in 2001, Ms. Shalev owned Impact International, a marketing services company.

Every day I focus on the many ways we connect with our patients, and on telling the ARC story from every angle. I support new services and innovations so we can continue to provide solutions for the healthcare needs of our patients and their families, keeping them engaged in their own health. When all of us at ARC help people live healthier lives, we are doing our best work.

Credentials

  • Education

    BA, International Studies, American University, Washington, DC
    MA, Journalism, The University of Texas at Austin

  • Professional membership

    Ms. Shalev is a member of the American Medical Group Association (AMGA) Marketing & PR Council.